I Wandered Lonely as a Cloud

A typographic poster in which visually represented the poem, I Wandered Lonely as a cloud, by William Wordsworth. I wanted to combine type and imagery to convey the feeling of being content and free within your own mental space. 

Process

Iterations

Since this was the first time I worked with using only type, I decided to allow myself to experiment and come up with multiple iterations digitally. I established that I wanted to pick typefaces that were more whimsical and classical to relate to my theme of magic and time.

For the first few iterations, I kept it relatively safe. I struggled with trying to create an interesting and more experimental composition. Eventually, it became hard to find the focal point in the design, so I slowly started to simplify the design. I then started to experiment with scale shift and creating contrast. In order to do this, I thought about that I wanted to be seen from afar and what I wanted to be seen up close to attract the viewer to look closer.

ESTHER ZHAN

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